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Campaign or portfolio performance report (daily)
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Used by: Overview, Alerts, Campaign Health, Scale recommendations
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Targeting report with keyword-level rows
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Used by: Keywords, Review Queue, Scale actions, bid strategy context
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Search term report (query performance)
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Used by: Search-term mining, negative recommendations, query insights
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Placement-level performance report
Should include:
Used by: Placement analysis and placement optimization
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Daily keyword bid report snapshots
Should include:
Used by: Track Changes auto bid delta detection and impact comparison
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